Discover how SEA consumers perceive Ratings and Reviews and how much it influences their purchasing decisions!

2025 Edition

How important reviews and ratings matter to your consumers? How many reviews does the average consumer read before a purchase? What categories and types of product are reviews most relevant for? What makes consumers lose trust in ratings and reviews, and ultimately drives purchases? 

In this edition we deep dive into what makes consumers in Singapore, Malaysia, Philippines, Indonesia, Thailand and Vietnam tick. 2,050 respondents to provide you the insights you need to define your product strategy.

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