Listing products on Try & Review only takes a few clicks, and anyone can do it. However, like everything else the effort you put into creating your content in relation to its context and goal can have a drastic impact on the outcome of your new listing.
Crafting Compelling Product Descriptions
A well-crafted product description can significantly impact how potential customers perceive your product. Focus on highlighting the key features, benefits, and unique selling points. Use clear and concise language that speaks directly to your target audience. Including keywords naturally within the description can also improve search visibility. You likely have this ready for this very purpose so let’s focus on annex items to the description.
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Properties:
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Listing product sizes/ weight in line with your packshot are a basic requirement to set consumer expectations.
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This presents an opportunity to highlight container properties that appeal to your target audience, which might not be in your description. (ie. Recycled bottle).
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Description Extension: Make sure you answer common customer questions, in a mini-FAQ type section. (ie. Can I use this product while I am pregnant?).
Choosing the Right Media Assets for Your Listing
Visual content plays a crucial role in product listings. High-quality images, videos, and even 360-degree views can greatly enhance the attractiveness of your product.
Ensure your images are clear, well-lit, and showcase the product from multiple angles (Including the back label).
Marketing creatives have been known to be used as secondary media on product listings. OnTryandreview.com, due to our context of review collection (as opposed to e-commerce) we do not typically recommend this approach. Reviews and user generated content (pictures and videos) collected on Try&Review will substitute for branded content and will be added directly under your product’s official media. They will play a key role in adding authenticity and trust to your listing.
For premium products, packaging might be worth highlighting in a dedicated picture. This is a critical factor with online listings which do not allow the users to have a feel for the item, particularly if being considered for gifting.
Videos demonstrating the product in use can provide additional context and help potential buyers understand its value.
Timing Your Listing for Maximum Impact
The timing of when you publish your product listing can influence its visibility and success. While it is standard to consider seasonality, time of month/ week, market trends and competitor activity. It is also critical to start early to ensure you benefit from the impact of reviews on search engine optimization. Referencing takes time and UGC will help improve rankings through the addition of the keywords your own audience uses and you might not have identified yourself. Ultimately boosting your product ranking on the most relevant keywords.
By strategically timing your listings, you can maximize exposure and improve the chances of attracting more reviews and ratings, and leverage them in the most relevant timing.
Analyzing and Adapting Your Listing Strategy
Continuous improvement is key to maintaining successful product listings. Regularly analyze the performance of your listings by tracking metrics such as:
- **Review Quantity and Quality**: Monitor the number and quality of reviews to understand customer satisfaction.
- **Customer Feedback**: Pay attention to the feedback provided in reviews to identify areas for improvement.
Use this data to make informed adjustments to your listings, ensuring they remain optimized and effective.
- Reply to Reviews: Addressing the issues faced by consumers when using your product directly, shows your brand’s dedication to customer satisfaction and reinforces consumer trust. (Reviews and replies are an integral part of your product listing).
Driving Traffic for Improved Review Collection
New listings are made visible directly on the Try & Review homepage once published, however this will not last as new listings will push your listing off the page over time.
Sharing your product listing and highlighting your first reviews on social media channels will increase the listing’s visibility and encourage other users to share their experiences.
By focusing on these strategies, marketers can enhance their product listings on Try & Review, ultimately driving more reviews and higher ratings.
