Singapore

At a glance

5-hour Energy tapped Try & Review capabilities to generate credible ratings and user reviews.

Key Metrics

143,683

campaign reach (email display social)

125

testers selected

122

reviews generated

103

photos & videos collected

Challenge/ Objective

To show effectiveness of 5-hour ENERGY® shots by showcasing real user feedback while highlighting its benefit of improved energy and mental focus/alertness for hours with no sugar crash

Solution

A product trial targeted at mostly men and gym-goers exhibiting their work or active moments with 5-hour Energy.

Results

1

Positive consumer claims

86% agreed that 5-hour ENERGY® is effective, and that it beats mental fatigue & improves energy level.

2

Expanded arsenal of UGC

85 photos and 18 video testimonials showing product usage or testers at work or doing exercise were collected.

3

360° UGC & Claims amplification

The claims and UGC generated from the trial were amplified by the brand on various channels, including POSM and transit advertising.

Amplification

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