Singapore

At a glance

Fairprice housebrand reached out to Try & Review to support of their housebrand relaunch campaign.

Key Metrics

1,485

testers recruited

1,220

Reviews generated

1,152

photos & videos collected

784

unpaid social posts

Challenge/ Objective

To generate and leverage User Generated Content to help boost consideration & conversions for the newly launched Pond's 3D Glow Serum. To help Pond's maximise the reach of the UGC with amplification through video, social media and e-commerce.

Solution

A sizeable sampling campaign combined with the generation of qualitative user content. An omnichannel UGC amplification strategy on social media, TV, POSM, Radio and digital ads.

Results

1

A sizeable campaign scale

Over 1,400 testers trying & reviewing the product, creating a significant leverage in earned media

2

Ready to use library of UGC assets

The campaign generated over 753 photos and 399 videos for the brand, further expanding their arsenal of UGC.

3

A buzz created on social media

The re-engagement of testers allowed to create an organic positive hype around Fairprice Housebrand on social media with real users posts.

Amplification

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Customers in Asia

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