Malaysia

At a glance

P&G partnered with Try & Review for a yearly always-on reviews & social advocacy subscription for Olay Rose

Key Metrics

3,465

campaign applicants

147

reviews, vieos & photos

49

unpaid social shares

183,329

TikTok accounts reached

Challenge/ Objective

To collect authentic product reviews for Olay products and increase eCommerce reviews through Watsons syndication. To support social activity and drive word-of-mouth through a TikTok social advocacy.

Solution

A sizeable trial campaign among mass skincare product users with a TikTok following of over 500 for Olay Rose Complex Serum and Moisturizer.

Results

1

Key Opinion Consumers tapped

Testers selected had a TikTok following of between 1,000 to 25,000, supporting the buzz around Olay Rose launch.

2

Reviews on Watsons & Guardian

Product-centric reviews were syndicated to Watsons & Guardian online to boost ecommerce conversions.

3

Positive ratings and claims

The product was rated 4.7 out of 5 stars, 95% of testers would recommend it, and 92% would buy it again.

Amplification

Join 250+ Happy Try & Review
Customers in Asia

TryandReview.com for brands is a platform that help brands leverage a community of consumers who test products and share reviews.