Indonesia

At a glance

Unilever partnered with Try & Review to increase market awareness and trigger upgrade for Pepsodent’s Complete 8 in Indonesia.

Key Metrics

350

testers selected

52

ambassadors

264

reviews generated

239

189 photos & 50 videos collected

Challenge/ Objective

To generate positive WOM online for Pepsodent’s new platform with relatable content to trigger interest from both existing users and non-users and leverage ambassadors to endorse the product with powerful video testimonials for further media burst online (e-com, social, etc.)

Solution

A trial campaign to generate reviews, ratings, photos, and videos combined with Ambassador program to build around Pepsodent’s Complete 8 campaign.

Results

1

Strong claims substantiated

powerful claims substantiated such as 96% of consumers will upgrade to Pepsodent Complete 8.

2

Expanded library of UGC assets

239 photos/videos were turned over to the brand with full usage rights to be reamplified in their communication

3

High campaign reach

Reaching 245,022 people with 2,881 applicants. the trial also garnered over 31 organic social shares with a reach of over 9% engagement rate

Amplification

Join 250+ Happy Try & Review
Customers in Asia

TryandReview.com for brands is a platform that help brands leverage a community of consumers who test products and share reviews.