Singapore

At a glance

Boost consideration & conversion for Philosophy's Dose of Wisdom Power Duo on Sephora

Key Metrics

141,175

Campaign reach

125

Testers selected

110

Reviews generated

35

Social shares

Challenge/ Objective

Drive purchases at Sephora and generate genuine and authentic UGC for Philosophy's Dose of Wisdom Power Duo, together with strong marketing claims.

Solution

A trial campaign combined with e-commerce redemptions to collect ratings, reviews, pictures, and videos from young urban women with skin concerns and generate strong consumer claims.

Results

1

Expanded library of UGC

110 reviews with 96 photos and 32 videos, were turned over to the brand with full usage rights.

2

e-commerce Reviews Boost

110 e-commerce reviews posted by testers who redeemed through Sephora.

3

Powerful claims substantiated

Positive results from the campaign substantiated powerful claims such as “90% of testers agreed that their eyes look less puffy in 7 days.”.

Amplification

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