Thailand

At a glance

Pond's connected with Try & Review to help boost the launch of the new Pond's 3D Glow Serum

Key Metrics

1,000

target testers selected

617

reviews generated

634

photos & videos collected

98,380

organic reach via tester posts

Challenge/ Objective

To generate and leverage User Generated Content to help boost consideration & conversions for the newly launched Pond's 3D Glow Serum. To help Pond's maximise the reach of the UGC with amplification through video, social media and e-commerce.

Solution

A targeted recruitment of 1,000 testers with specific skin needs and collection of UGC amplified for real world evidence through a social sharing contest, dedicated e-com banners and a 15-sec amplification video.

Results

1

Ready to use library of UGC assets

The campaign generated 617 reviews, including 490 photos and 144 videos turned over to brand with full usage rights.

2

Compelling user reviews & pictures

Collection of before & after photos to increase the social proof of the product efficacy in real usage condition

3

Powerful claims and T&R seals

The trial results allowed T&R to certify powerful claims such as "90% would switch to Pond's" to be used on POSM or digital assets with perpetual usage rights in Thailand.

Amplification

Join 250+ Happy Try & Review
Customers in Asia

TryandReview.com for brands is a platform that help brands leverage a community of consumers who test products and share reviews.