United Arab Emirates

At a glance

Stada Mena UAE partnered with Try & Review to support Radian Ice launch with real user content.

Key Metrics

155

testers selected

101

reviews generated

80

57 user photos & 23 videos

15s

UGC video amplification

Challenge/ Objective

To build supported marketing claims around Radian Ice (cold therapy) and increase word of mouth in United Arab Emirates on the benefits of the Radian Ice variant. In addition to collect UGC for a D2C marketing campaign for the variant.

Solution

A trial campaign to generate reviews, ratings, photos, and videos combined form testers active in sports to build an amplification video.

Results

1

Powerful consumer claims

The trial collected positive feedback, resulting to powerful claims such as "99% of testers agreed that Radian ICE Cooling Gel provides fast cooling effect"

2

Expanded library of UGC

57 photos and 23 videos of UAE testers showing product application and authentic user testimonials were collected.

3

SEO optimized T&R content

Radian Ice T&R product page was among 1st page results when searching for: “Radian Ice cooling gel review” on google.com.ae.

Amplification

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